Curriculum degree;

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Define a topic, which can be related to a specific course, entrance exams and even the career itself, for example; Use tools like: Google Keyword Planner and Semrush. Student trip As we saw, your potential students go through various phases until making a decision and choosing an institution to enroll. In each of them, the students will have different needs, and your strategy must always be aligned with these. On the trip, your student basically goes through  phases: Discovery and perception of a problem : at this stage your potential student will understand that they have a problem.


Which may be related to the thirst for knowledge or a need to specialize USA WhatsApp Number Data and grow in the market, for example. Consideration and solution : At this point, he already understood what his main problem is and starts to consider the best solution. Some examples of doubts would be regarding the type of course higher, technical, free, EAD= and regarding the chosen area. Institution decision: once the solution has been chosen, it remains to define which the student wants to study in.





For that evaluation, he may consider: Quality and reputation of the EI;  Registration, registration and monthly fees; Approval in case there is a selection process; Taking action: With the course and institution defined, your potential student will take action to enroll in an. Create content for each stage of the marketing funnel Now that your educational institution knows who the content should be aimed at, what topics they most search for and when they need it, it is time to produce the material. The themes will always continue: To your people: The stage of the funnel and the purchasing journey; Searching for keywords; The courses that your institution offers.