When the piece is distributed in the middle of the street

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Look for conversion : through the final purchase of the product/service with the promotion launched, total web visits, total QR code downloads, redeemed coupons… Types of mailboxing When we talk about intelligent mailing, let's not only think about the “sad monochrome diptych” that they still leave us in the mailbox and that ends up in the trash without even wanting to read it. We can talk about 4 types: Street marketing : , it is deposited on vehicles and street furniture. Sampling : when they leave a sample of the brand's product that you can try and test.

Perching : when the communication piece protrudes from the mailbox itself, impacting Phone Number Data before opening the mailbox itself. This part is where the message and creativity will determine whether or not the rest of the piece is picked up and read. Poming : when they leave the communication piece at the door of each potential client. In all variants, geomarketing and micromarketing criteria always come into play with the aim of impacting only the defined target. So if you ever see a mysterious box hanging on the neighbor's doorknob and not on ours, don't be scared, it's because we are not a public potential of the brand.




Advantages of smart mailboxing The main advantages that smart mailboxing can bring to our marketing strategy are: – Optimization of all shipments : we seek the greatest efficiency in shipments-target-result. – Segmentation : with a multitude of criteria such as the characteristics of the home or socio-economic variables. In addition to being able to cross-reference all the information with our business data to achieve a more optimal return on the investment made. – Tool focused 100% on ROI : it is not enough to deliver the piece, it must have an impact and there must be a reaction from the target audience.