Time for researching books and the Internet

sharminakter

There were times when we had so many disagreements over a single article that we ended up having a meeting, but that was all done with our users in mind. Now that I've achieved great results, I'm convinced that the techniques are just supplementary, and the content of the article is what's important. Even if the basics of successful content marketing can be made into a manual, it is difficult to standardize the practical parts. Even now, every time I create new content, I struggle with the needs of the users and what the content should look like. I believe that the only way to overcome this is through uncompromising "user love." 2-3-2. In order to guarantee the quantity of content, it is effective to quantify the production process. ──What did you do to tackle content marketing? There are two things.

The first is quantifying the content production process. The most important thing in content marketing is the quality of the content, but the quantity of content is also required. Some of the people in charge of writing have other jobs, so in order to ensure that we achieved the number of articles, we clarified the production time per article and set that as a goal. Specifically, first set a target value for the number of PVs, then calculate backwards from there to determine the number of Chinese UK Phone Number List articles you need and the approximate monthly content production pace. From there, we broke down each content production step by step and clarified the time required. Specifically, the production process is as follows: ・・Time for interviewing trainers and doctors.





Time for taking photos ・Time for creating illustrations and diagrams It was broken down into sections. Even for text-only content, I divided it into several patterns and set a guideline for the amount of time required. When you add them up, you can predict the monthly production time and have a clear action goal. I also ensured that I had the necessary time to coordinate other duties. By doing this, when I was busy with other tasks or when writing an article that would take time, I was able to reduce the man-hours for other articles to ensure that I met my goals. As a result, we were able to create articles at a faster pace than we had hypothesized, and were able to publish 67 articles in a satisfactory state in five months. <Initially assumed production process chart> 2-3-3. Improve the quality of content by having everyone check the direction of the article The second is the content conference.