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Seen in this update. 1. Best Built-in Microwave Winner: Best Reviews Loser: St. James Gate What surprised me here is that the content on the St. James Gate gate page is not flimsy. The content is a good balance, starting from the advantage of saving space by using a built-in microwave oven, and also stating that it costs more than a regular microwave oven. This does not mean that the content is weak or spammy. I'd say it's genuinely good content. The problem lies in the next section. Here, we have listed three of the most recommended microwave ovens. Things seem to be going well so far, but I would like you to pay attention to the product description. These product descriptions are lined with words for marketing purposes, and the content is to promote the sale of the product via an affiliate link. This is exactly what this website is trying to do. In other words, it's sales pitch content. The website has selected three products to attract users' attention. The hope is that it will lead to affiliate income, and they do so without shame.
Google understands that this is not the language of reviews. Google treated financial websites the same way in its September 2019 core update. During this update, I saw websites that heavily used marketing terms on their YMYL-related information pages get pushed off the first page of search results. The phenomenon Belgium Phone Number Data seen in this update is also a similar phenomenon. Google profiles the words used in descriptions and understands that these are actually marketing content, not review content. That's probably why Google removed this page from the first page of search results. In that sense, it's a real shame, since the rest of this page has really great content. Here are some examples of typical product review content: Note that the tone of the text in this example is quite different. The main focus is on providing information.
The difference between this content and the sales pitch displayed in the supplementary content is very large. On the other hand, in the case of Best Reviews, the content is mostly informational. If you compare the Best Reviews and St. James pages purely from a content standpoint, you'll notice that the former doesn't use review content for sales purposes. This does not mean that opportunities to purchase do not exist. This means that the content that makes up the review content is not content created for the purpose of sales. The contents of these two pages were both deep.
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