|
|
Preview text is as valuable as the front porch of a beautiful house. While the subject line grabs the user's attention, good preview text will make them want to open your email. After that, it was all a slope of curiosity. Or, as Joseph Sugarman puts it , Your readers should be so compelled to read your copy that they can’t stop reading until they’ve read it all, like sliding down a slippery slope. So , how to write preview text to attract readers and make them interested enough to read your email? Should the preview text be a specific length for a good user experience? Read our guide to learn how to write preview text that your audience will resonate with.
What is the preview text? Email preview text is a snippet of information Best gps tracker service provider in Bangladesh describing your email that appears as a preview in your inbox. Most major email clients display a preview next to the subject line to grab your audience's attention and increase email open rates. Previews help pique your recipient's interest before they open the email, and they should be short and sweet, usually between and characters , depending on the email client. Take abandoned cart emails, for example. Hey, you forgot something in your cart, the white space next to the subject line can be an opportunity to remind people why they added that item in the first place.
Preview text like , we really like your taste in clothes , Here's a coupon code that can help you, or Your new healthy self is waiting! You can entice users to click on the email, view the product again, and complete the transaction. Simple strategies like this can reduce cart abandonment, increase engagement, and potentially boost sales. Can preview text be skipped? Is skipping preview text a good idea? The simplest answer is no. While it’s easy to overlook this small detail, doing so can have a negative impact on your email marketing efforts. Preview text is valuable for engaging your subscribers and convincing them to open your email.
|
|
發表於 2024-2-25 13:36:56
收藏