According to a certain proportion of conversions users Place an order on the platform and complete offline writeoff with competitive market prices. Meituans local ecology For Meituans business users often search on the platform with clear goals. Meituan provides objective judgment to these users by providing local encyclopedialike merchant entry information and historical consumption users providing detailed consumption experiencerecords. Make decisions and help users complete orders.
In Meituans ecosystem the advantage comes from comprehensive objective and authentic content information. The disadvantage is that even if many users buy into the objectivity of the platform it can only det Job Seekers Phone Numbers List ermine whether the user will write off the final step after the group purchase. and what is left to the platform is only the traffic that users cannot monetize while viewing merchant details. will they interfere with each other? Who will be better? QuestMobile data shows that the number of overlapping users of Meituan and Douyin exceeds million and the overlapping users account for of Meituan users.
This means that whoever is the first to cultivate users new consumption patterns will have a better perspective on local life. will be better. Douyins breakthrough from the perspective of content Judging from the current analysis Douyins local business relies heavily on traffic advantages. Although it provides a very important value proportion for the overall conversion of local business on the other hand it also shows that when consumers drive consumers to buy The accumulation of content on decisionmaking is still lacking. There are several reasons: The sharing path is blocked: I made a purchase once and felt that the restaurant was good. I would like to recommend it to relatives and friends at the next party but the sharing link was blocked by WeChat.
發表於 2024-3-10 16:50:48
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