If Facebook is still among the essentials

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First of all, it is of course a question of choosing the social media that correspond to your target and your field of activity. , a restaurant, for example, will have every interest in establishing itself on Instagram , while a communications consultant will rather find the right fit on Linkedin . Next, create a page for your business and include at least your address , a link to your website , and a description of your activity .

To keep your social networks alive and unite your Email Data community, consider creating attractive pages by publishing quality content regularly and interacting with your subscribers. Get local backlinks If this term is not familiar to you, know that it refers to inbound links to your website from an external site. When they are of good quality, backlinks attest to your popularity in the eyes of Google and improve your natural referencing.




To do this, they must, among other things, come from websites dealing with themes similar to yours. Real linking campaigns may be necessary to increase your organic presence on the web. In terms of local SEO, we also seek to obtain backlinks on local websites . For example, a specialty restaurant located in Strasbourg will benefit from being mentioned on the official tourism website in Alsace, or even better: on a blog article discussing the best restaurants in the city.