Check whether the Title and Description

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Most of the sites in the sample (%) have a description that is either not optimized or does not have one. In addition, % of sites do not have an H We noticed that some sites have the same Title and Description. What to do:  are filled in on all pages of the site. If everything is fine with their availability, start optimizing them. What does it mean? First, tags should not be too long or too short. Secondly, they must be useful and unique . Useful means responding to the user's request. Unique - to be different from competitors, by


the way, emoji will help with this (they are just appropriate in a children's theme). Afghanistan WhatsApp Number Micro markup Circle diagrams of sites distribution depending on the presence and state of micro markup Distribution of sites depending on the presence and state of micro markup Most sites do not have Schema markup - % of them do. The situation with OpenGraph is a little better: if only % have Schema, then we found OpenGraph in %. What to do: There is an opinion that micro markup does not affect rankings. However, it is not. She does this indirectly. With micro-marking,





snippets (search engine results lines) look prettier : prices, addresses, ratings from directories, operating hours are not in the Description, but in additional fields. Due to this adverts are larger in size and more complete. Such sites are clicked on more often, and this is a signal for Google and Yandex. If an ad is clicked on, then it is useful. If it is useful, it should be shown higher.