Gather together for romantic marketing,

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no matter how good the content is, it is easy for users to feel visually exhausted. It is better to try the opposite approach. For example, Jiao Nei broke away from the industry's traditional marketing thinking and released a short film "Not Valentine's Day" on Valentine's Day. A marketing idea for Valentine's Day. After listing various homophonic memes related to Valentine's Day, the creative idea was finally returned to "But Valentine's Day loves every week" and took advantage of the trend to bring out a new "Weekly" series of gift boxes. With the product origin of "redesigning the basic model of love", it delivers "love in daily life"


to users. Compared with the sweet and limited confession on Valentine's Day, it is more sincere to give a long-lasting love and integrate love into every detail of life. Tmall Supermarket also collaborated with the Douban Persuasion Sub-group to output a "Valentine's Day Persuasion Rich People Phone Number List Report." The marketing idea of ​​Valentine's Day is that even netizens who want to break up but not make peace will "stop work for a day and make concessions for love" on Valentine's Day. In addition, from the tens of thousands of real breakup cases in the group, the experience is summarized and provided for lovers. "Effective" Valentine's Day gift suggestions are then rebate to the brand itself. Both waves of reverse marketing have broken user perceptions to a certain extent, stirred up topics, and achieved differentiated communication.





Some netizens have calculated that we celebrate Valentine’s Day every year. "Users will inevitably feel bored after watching too many love hymns. It is better to explore the nature of love more deeply along the topic of Valentine's Day or change the perspective and focus on non-mainstream couples. The more popular holiday brands are, the more unique the angle is and the easier it is to do it. to marketing differentiation. Finally, I wish everyone a happy Valentine's Day and more happiness than just this day. Author ye WeChat public account Shock Copywriting This article is authorized by