Battisby believes that social media platforms

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A rival and alternative to X, Threads is usedprimarily for sharing text updates and joining public conversations. Experttip: At a minimum, brands should have a presence on Threads, even if it’s justgrabbing a username because user numbers will increase in Do your research.Have a look and see how other brands are using it, such as Canva, TedTalks, andChannel This is the time to experiment with the platform. Screenshot of Threadsinterface Screenshot of Threads interface “Recently there’s been a resurgencein Threads engagement,” says Alison Battisby, of Avocado Social in our webinar.“I think a lot of people are coming to establish their profiles on theplatform, ready for next year. What we're seeing many brands do is have a lotof fun through conversations by asking questions or posing discussions.




Expert tip: Don’t spend too much effort on using Threads to direct traffic to awebsite. That's not its purpose. It’s Find Your Mobile Number List about in-platform conversations anddiscussions that people can get involved in on the platform. The brands seeingsuccess Canva, TedTalks, and Channel are asking questions, and posing discussions.That’s what the users of Threads want right now. Retention rate is the newengagement rate In recent years, marketers have seen the engagement rate onorganic social media activity decline. While there are many reasons for this –content quality, time of day, device – people may shift away from engagement tofocus on retention in “People will be reporting much more on retention ratethan ever before. And with attention being the world's most valuable commodity,users are presented with more choice than ever before,” says Battisby. Tocombat this, brands have been creating fantastic social media campaigns builtaround entertaining, educating, and informing audiences.







The key is to driveengagement by being playful and creative.  are looking to enable this by testing longer-form videos – forexample, TikTok will introduce -minute-long uploads – and focusing more on howbrands not only engage their audiences but retain viewers. Check out this viralten-minute example from Hilton Hotels with socialite Paris Hilton. dmi videothumbnail Join for FREE to access this video Expert tip: TikTok has a newanalytics option for Reels, where you can look at your audience retentionrates, watch time, and content replay. LinkedIn organic reach dominatesLinkedIn has just hit a billion members worldwide. That’s a long way from thedays when it was just a place to upload your resumé and look for a job! In ,