In short the more power we give to a given subpage the greater the chance for high positions for given subpages in the search results. One simple step in the form of adding internal links can have a significant impact on the website positioning result Impact on website indexing This is especially important for larger websites such as portals and large online stores. Properly implemented internal linking helps Google robots reach and index more subpages. Thanks to this we take care of the crawl budget of a given domain. Impact on page bounce rate Properly implemented internal linking has a large impact on CTR pages i.e. for situations when the user enters a given subpage and leaves it quickly.
If internal linking occurs on the website the user is encouraged to click and go to subsequent subpages which will extend the time of using your website. How to optimize internal linking? If we already have internal links on the website it is worth optimizing them properly to use their potential to. Below photo retouching are some valuable methods to use. When linking internally use different anchor texts that are related to the keywords you care about. However you must remember to make the linking look natural and not to exaggerate with the number of internal links. Never use the same keyword in internal linking to two different subpages.
This will be unreadable both for the Google robot and for your website users. Remember to use different types of internal linking i.e. links in the article content links in graphics etc. First of all it is worth implementing internal linking to the subpages that you care about the most. As mentioned earlier internal linking transfers power from one subpage to another. If we create many internal links to a given subpage it will certainly be beneficial for it. Internal linking what is worth remembering? Maintain the proper structure of your website It is considered good practice that the use should reach each subpage on the website within.