Without invading your audience’s privacy

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What efforts has ION taken to prepare for it? Now that you know what the requirements are to be in compliance with the CCPA and its CPRA updates, let’s talk about how Ion helps reduce your business risk while enabling you to collect valuable data about your audience and guide your journey through the conversion funnel! Firstly, it is essential to point out that these sensitive data are sensitive for a reason: through them, you can identify specific users, that is, invade their privacy.


To address this, Ion anonymizes IP and geolocation data so you can understand the big picture of your audience and gain insights from them. We enable clients to understand their audience profiles, answering questions such as what are your best acquisition channels? And your Algeria WhatsApp Number conversion rates? ! Another important point, Ion works with zero-party data, also called self-declared data, which means that the user has the power to decide whether or not to share data with a company. Once they decide to share information, you will receive information directly from that user, that is, data with high reliability and in compliance with the law.



In addition, if you are collecting any other sensitive data, you can configure rules and routines for deleting this data on our platform based on your needs, ensuring that you will always have minimal risks related to sensitive information. What are ION’s customers’ responsibilities under CCPA? Finally, we still have to delimit things your company should do regardless of the chosen data capture platforms. The good news here is that most of the requirements in this topic have a lot in common with the GDPR, and your company may already be complying with some of them.