It is the advertising communication that uses

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Google Ads  Google's advertising program that allows you to create ads and pay for the clicks that users make. There are different advertising formats in Google Ads banners (Display), shopping, texts on the search network and many more.SEM  Search Engine Marketing is a paid advertising campaign that promotes your site in search engines and gives it greater visibility, increasing the possibilities of traffic (visits) and conversions (sales). In the case of.




Google, the platform, as we already said, is called Google Ads, but there Mailing Data Pro are also other pay-per-click platforms such as Bing Ads (Bing has a low market share in Latin America, but in other markets such as the USA its participation is greater ).Inbound marketing  Also called “content marketing”, it is the tool focused on generating valuable material for the user, and hosting it on websites, blogs, landing pages and other types of pieces.Email marketing   email as a channel to reach the user.





One of its most traditional forms is the newsletter, a periodic sending of relevant content for consumers and updates on news.Social media marketing (SMO)  It consists of the use of social networks (Facebook, Instagram, Twitter, LinkedIn, etc.) to generate a link with the client and present proposals for content, interaction and offers.Mobile marketing  It is the replication of your digital marketing strategy on mobile device technologies, where modern users spend most of their time.E-commerce  The possibility of selling your products and services in digital stores designed to improve the user experience and encourage them to purchase.