Who want to clarify a quick question

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A poor, disorganized webinar can drive away the customer, instead of helping you sell your product or service. Currently, there are good free tools for hosting webinars, such as Google Meet . There are also versions for Facebook , Instagram and YouTube lives . Zoom is also pretty good, but allows only 40 minutes for free accounts. Minivideos Despite not being a direct dialogue like a webinar, making good mini-videos explaining some BOFU content is also a good format. Because it is shorter and requires less attention time, there is a chance that the lead will see it, even if he is not as motivated as a prospect who is interested in watching a webinar. Plus, mini-videos are easily viewed and can be highlighted on your website for quick reference.

They are an excellent option for those who want to clarify a quick question . Because Loan Phone Number List they are short in duration, these videos have to be more direct and directed to the product or company. But be careful not to make them too attractive and pay attention to the quality of the material. Since BOFU has less content than other stages of the customer journey and is very important to sell, it may be interesting to invest in a team or perhaps a video production company. This helps ensure excellent production. ADVERTISEMENT Ebooks Ebooks aimed at the BOFU, that is, with more details about your products and the benefits of your company, also help the lead in the purchasing decision .




Knowing the buyer persona of your business is essential in the Content Marketing strategy, including this stage, in which it is necessary to create ebooks with topics about your product that interest them. Once again, we highlight the need for the quality of the content and design of the ebook, so that it has the desired impact on the lead. Product demonstration Few actions are more effective than demonstrating your product for free to make a sale. By feeling that they have the product, in addition to being able to test it and clarify any last doubts, the lead can close the purchase, since they will feel that the problem they had before could be resolved during the test.