Xiaohongshu, which started out

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To put it another way, wealth can enable people to purchase valuable goods in a worldly sense, but appreciating the taste of goods or forming one's own aesthetic taste requires more than wealth, or in other words, more than the wealth of a generation. The Douyin-style worship of wealth is shifting from new money to old money. Serving refinement Compared with Douyin, Xiaohongshu’s way of showing off wealth is more casual.


Xiaohongshu, which started out as an overseas shopping company, first targeted Indonesia Telegram Number Data high-value users. In and , when the trend of domestic products had not yet emerged and overseas shopping channels were limited. These users who are willing to spend a lot of time, energy, and money on overseas shopping are almost all young people with high requirements for quality of life and good economic conditions.





This group of people later became the seed users of Xiaohongshu and were keen to share their daily life and shopping experiences on social media, which gave the outside world the illusion that Xiaohongshu was keen on showing off their wealth. Of course, there is also a tendency among overseas shopping groups to show off their wealth. After all, buying limited-edition products can easily arouse users’ desire to share.