Express relies heavily on influencer marketing

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In a (very informative) interview on Brandwatch, the person responsible for the influencer marketing strategy, Amisha Gandhi, reveals what they attach particular importance to when working together: “We work with influencers to join conversations, be part of conversations, reach our customers with information or an offer that is real and valuable to them and create more engagement within our market.” Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now Source: Interview with Amisha Ghandi on Brandwatch #2 American Express American.


Both B2C and B2B. In an interview with Contently, Courtney Colwell of American Special Data Express had this to say about influencer marketing: “The beauty of working with the influencers and experts in these topics is that it's not us answering it. It’s not our voice,” (…) “We’re bringing the experts to the table who can answer it for you.” Here is a video from an influencer marketing campaign “Love My Story” for corporate clients. #3Microsoft Together with National Geographic, the tech company launched the “ Make What's Next ” campaign to encourage young women to work in male-dominated disciplines such as science, technology and engineering.




Microsoft's mission was to help women achieve their goals and find their dream jobs. #makewhatsnest_influencer-campaign-microsoft 30 photos from five National Geographic Instagram channels were posted. Each of these photos represents the story of a scientist or adventurer. The media response to these images was enormous. The photos generated more than 3.5 million likes within one day. Through the collaboration with National Geographic, Microsoft was able to reach up to 90 million people with the campaign.